As the sole in-house graphic designer for Margaret Dabbs London, a global luxury beauty and wellness brand with six product ranges, 100+ SKUs, 15 clinics worldwide, and distribution in 55 countries across retailers, distributors, hotels, and spas. I lead end-to-end graphic design and visual branding across a wide range of touchpoints, including:

 

• Packaging design & new product development

• POS materials for clinics, retailers, and distributors

• Creative campaigns & marketing collateral

• Digital assets for international markets

• E-commerce image management for company websites, retailers, and distributors

• Art direction for photoshoots and visual storytelling

• Product campaign conception & photography direction

• Visual merchandising

• Email design for our sister brand, Bare Feet & Hands

• Social media, video, & animation content