The 2020 Hot House project was in collaboration with NHS Blood & Transplant and 23Red, as a team of five young creatives, we were tasked to create a dynamic campaign to educate 16-17-year-olds that the law around organ donation had changed. 

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With the law changing to an opt-in automatically rather than an opt-out we needed to educate under-18-year-olds that although they could have ticked the box to donate their organs, their parents would have the final decision. 

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Working as a collaborative team over five days working both remotely and in the 23Red studio, we created "Own Your Decision" to reinforce the importance of having the final say about your organs. 

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During this project, it was extremely insightful and humbling to work with various creatives and people who're waiting for a transplant or who have received an organ. This was a very important campaign to be apart of and one which I'm very proud of.