
Final Major Project
Mens SPF
Skincare Range
For my self-initiated project, I explored the theme of exposure.
I experimented with a range of different mediums which worked closely to exposure. My dominant focus was the physical element, where I created a range of outcomes from various printing methods.
From my research into sun exposure, I found that skin cancer was the most common cancer in the UK with 55% of those diagnosed being men, alongside this 59% of melanoma deaths are in men. This led me to realise that mainly women's products have SPF built-in and that 33% of men don't wear any sun protection at all. Therefore, I have designed three different SPF skincare ranges for three different male demographics.
​Nautical is an SPF skincare brand targeting men around the age of 40-65 who enjoy sailing and marine life and yacht clubs. Whether their sailing trips are weekends, day trips or long adventures Nautical has the skincare to hydrate, protect and cleanse their skin from UV exposure.​
Solis is an urban SPF skincare brand targeted at 18-30-year-old men that have a high disposable income (around £1,500), if student, then those who spend comfortably, are salaried, belong mostly to generation X and Y, university educated, with an average income of around $18,000 per year.
Defender is a rough and ready SPF skincare brand, targeted at men aged between 25-60 years old who work predominantly in construction or laboured jobs. They don’t have much knowledge or care too much about their skincare and protection. Therefore, the range has been designed to be as simple as possible to ensure they use the products well and protect their skin.
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